JCB – the underbelly of an emerging India

India’s recent development is often attributed to the tech revolution or government driven initiatives such as the construction of 60 million toilets. What often goes unnoticed is the machines (literally) paving the road to India’s success in a local and global sphere. JCB was founded in England by Joseph Bamford. JCB India Limited was founded in 1979. We visited the Ballabgarh factory near New Delhi, which is the Headquarters for JCB India.

Infrastructure is vital in every society around the world. Buildings, roads and food are central to peoples everyday lives around the world and can be the difference between life and death. Governments can introduce policy to develop infrastructure and farming, but it is the people and machines which deliver their vision.

Within development I feel the focus is often on the contrast between rich and poor. This narrow focus overlooks the people in the middle. People which are often driving development, working within construction with machines such as the ones that JCB develops and distributes. The motto of JCB is simple but effective: “always looking for a better way”.

Our tour of the JCB factory provided an insight into these people’s roles in the factory and society. Along with these machines, they are transforming the landscape of India. From that moment on, during every bus ride we never failed to spot a JCB tractor, digger or backhoe.

Within the factory itself, there were hundreds of workers on a vast and precise construction line which transformed parts into yellow, shiny machines which were to be shipped off around the world.

The businesses we were exposed to were producing high quality products with an emphasis on worker safety and wellbeing. One of my highlights of the JCB tour was seeing the ‘employee of the month’s’ photo proudly displayed in the middle of the factory.

Visiting the JCB factory and many other businesses producing products made in India such as Hidesign and Fabindia developed my understanding of what ‘made in India’ means to a consumer. It’s beyond the sweatshops commonly associated with Asia. Made in India is a label which Indians take pride in and consumers should be proud of.

Annalise O’Sullivan-Moffat

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